Weight Watchers recently overhauled its program by creating PointsPlus, which takes into account a decade’s worth of research to make the weight loss program even more effective than before. We created new materials that responded to the program’s increased complexity while making them more intuitive and easier to use.
The Tracker is the cornerstone tool of the program and enables members to carefully record everything they eat throughout the day. The new design provides more space to write while maintaining the same physical footprint as the previous booklet.
Each member keeps a Weight Record to track their weight loss progress over time. The redesigned booklet allows room for more information within the same physical footprint as the previous piece.
Every Weight Watchers member receives the Pocket Guide, a compact book that explains the program’s basics. We designed the book’s content and navigation to make it easy for members to quickly find what they’re looking for.
We defined and named four key principles of the program and commissioned a set of custom icons that are used throughout the program’s materials.
This teaching tool is distributed to diabetes educators to assist them in teaching patients the basics of handling insulin syringes and pen needles.
It’s often confusing to understand with the naked eye how dull a needle becomes after just a few uses. And diabetes educators told us that they had hard time explaining to their patients how to measure insulin, so we provided this informational diagram to clear things up.
Bridging the Gap is a national research program of the Robert Wood Johnson Foundation focused on childhood obesity. To effectively communicate a wide range data sets, a system for figures was developed.
The system encompasses pie, line, bar, stacked bar, and scatter graphs.
Often, explanatory captions are included to increase understanding or to call attention to a particular data point.
Various tables, some as long as 200 rows or as wide as 15 columns, are also part of the system.
To date, more than 250 individual figures have been created for various Bridging the Gap publications, reports, and presentations.
This book was produced to facilitate an informational self-guided tour of the LA Art Exhibition, a permanent installation of Angeleno-based art at Cal State Los Angeles.
Each piece of artwork receives its own spread in the pocket-sized guidebook, which also serves as a memento and reference after visiting the exhibition.
AIGA Minnesota, a professional association for designers, administers an annual survey to help improve its programming. The responses are visualized to make them easy to understand at a glance.
A small dot indicates last year’s response, intuitively illustrating important or noticeable trends.
Diagrams from an AIGA Minnesota sponsorship guide
Diagrams from an AIGA Minnesota financial report
This booklet was used to facilitate a self-guided tour of a model home.
Each room featured unique construction techniques or products that were called-out in the guidebook.