Hey there.

I’m Seth Johnson, a designer, strategist, writer, educator, and principal of the Minneapolis-based consultancy Seth Johnson Design. I partner with clients in a wide range of business categories to conceive and implement branding and communications solutions.

Since 2006, I’ve won awards for making my clients’ voices heard, their messages understood, and their visions realized. Using a human-centered approach to simplify and clarify, I effectively break through clutter to achieve atypical comprehension and acceptance while increasing brand value and loyalty.

Like most Wisconsin natives, I’m a connoisseur of beer and cheese, but I’m also adept at identifying typefaces in film titles — much to the annoyance of those seated nearby. Through my volunteer work, I strive to help emerging designers bridge the gaps between education and professional practice. I speak frequently at universities and design organizations around the nation and have held adjunct faculty positions at colleges in Los Angeles and Minneapolis. I am a past president of the Minnesota chapter of AIGA | the professional association for design, a board member of Art Buddies, and a founding member of FEAST MPLS.